Dhanteras-Sales-India-2024
Dhanteras, celebrated as the auspicious beginning of the Diwali festival, has once again demonstrated its significant impact on various sectors of the Indian economy. This year, the festival witnessed remarkable sales growth, reflecting the consumer’s enthusiasm for purchasing gold, silver, and other luxury goods.
1. Jewelry Sector:
The jewelry sector emerged as the frontrunner during Dhanteras, with an estimated sales growth of approximately 15-20% compared to the previous year. Consumers flocked to stores to buy gold and silver ornaments, considering them not only a symbol of wealth but also as auspicious investments. Major jewelers reported record footfalls, particularly in metropolitan cities, driven by attractive offers and new collections.
2. Electronics and Home Appliances:
The electronics sector also experienced a surge, with sales increasing by around 10-15%. Consumers took advantage of festive discounts to purchase home appliances, smartphones, and other electronic gadgets. Leading brands launched special offers and financing options, making high-ticket items more accessible to a broader audience.
3. FMCG and Retail:
Fast-Moving Consumer Goods (FMCG) witnessed a significant uptick in sales, estimated at around 12%. Grocery stores and retail outlets reported higher demand for sweets, snacks, and other festive items. Dhanteras serves as a precursor to Diwali, prompting consumers to stock up on essentials for the celebrations.
4. Home Decor and Furnishings:
The home decor sector saw a growth of approximately 8-10% as families prepared their homes for the festive season. This included purchases of decorative items, lighting, and furniture. The trend of enhancing home aesthetics during festivals played a crucial role in driving sales.
5. Online Shopping:
E-commerce platforms also reported impressive growth, with sales soaring by around 25% as consumers opted for the convenience of online shopping. Flash sales, discounts, and exclusive offers attracted a large number of customers, especially younger demographics.