Google Pay has implemented a convenience fee for users making bill payments through credit and debit cards. This move signals a shift in India’s digital payment landscape as platforms explore sustainable revenue models.
The newly introduced charges range from 0.5% to 1% of the transaction amount, plus applicable GST. With the rapid growth of UPI, digital payment services have largely remained free for users. However, the cost of maintaining these services has prompted companies to seek ways to recover processing expenses.
Google Pay’s decision to introduce a convenience fee aligns with an industry-wide trend where digital platforms balance user convenience with financial sustainability. As digital payments continue to evolve, similar measures may be adopted across the sector.
