Salman Khan Becomes Brand Ambassador for First-Ever Kho Kho World Cup in India 

For the first time, India is hosting the Kho Kho World Cup, with Bollywood superstar Salman Khan announced as its brand ambassador. In a video shared by Sudhanshu Mittal, President of the Kho Kho Federation of India, he expressed pride in welcoming approximately 620 players from across the globe to participate in this historic event. 

Salman Khan, reminiscing about his childhood, said, “I used to play Kho Kho as a kid, and I have a deep connection with this game. That’s why I am thrilled to be its brand ambassador.” 

The event marks a significant milestone in promoting traditional Indian sports on a global platform.

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