The Telecom Regulatory Authority of India (TRAI) has announced a new framework aimed at reducing spam messages and ensuring a secure messaging ecosystem. Under this initiative, all commercial SMS transmissions will be traceable end-to-end, making it easier to identify and eliminate unwanted messages.
Key Features of the Framework:
– Businesses, banks, government agencies, and telemarketers must register their SMS transmission paths.
– A chain declaration and binding process will enable precise tracking of every SMS, from its origin to delivery.
– This will ensure better data security and prevent delays in SMS delivery.
The framework is expected to create a safer and more reliable messaging environment, benefiting both users and service providers by addressing the longstanding issue of spam messages effectively.
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